Every year black Friday sales are considered as one of the biggest shopping events of the year and many businesses can use this to improve their profits. The very first benefit of using the black Friday sales is that it will help you clear up items that had been in your inventory for a while now. Profits can also be maximized by offering unique offers that are not offered by any other business. The use of early marketing strategies can be used to promote the offers you are going to make available on Black Friday. Use any sort of medium, digital promotions to let the buyers know of your offering.