Reading through this months ESPN the magazine I found some interesting tag lines used in the advertisements. These either made me chuckle or think or maybe even both.
CPR for the dead of night (car)
The scalp can lose and grow about 100 hairs a day and we think we are busy. Respect the scalp. (shampoo)
In life, it's not who you represent but what (Marines)
It may be humpday, but I'm feeling kinda Sunday (insurance?)
A friend you can eat (candy-my personal favorite tagline)
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
What is your brand? Every day our decisions, our attitudes, our habits, our beliefs determine how people view us. What sets you apart?